Brocade fabrics – that is what many Europeans request for when their friends visit India, says Spanish designer Ana González, pointing out that the traditional craft is earning the country a special place in global fashion.
“The Indian fashion industry is known for their traditionalism. Indian arts and crafts weigh heavily and fabrics are very characteristic. In Europe, when you talk about India and say that you are visiting the country, then people say – ‘bring brocade fabrics’,” González said in an e-mail interview from Madrid, Spain.
“If you talk about Spain, all that people can think of is bullfighting and Flamenco dancing; so it’s like promoting your uniqueness,” added the 41-year-old.
International brands also look at Indian art and craft for inspiration, she said.
“In this age of globalisation, many designers look beyond their frontiers for inspiration in their collections and the art and craft is a big source of inspiration for them. Not only India, I think many other countries too, like Africa, China, Japan, Arabian countries…all exotic and unknown is very attractive for a European,” she said.
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