Digital Prints!

Every season, with every designer, you can usually find one thing that almost all the outfits have in common- and that one thing is the designer’s obsession that season. What’s the one thing peppered throughout our line right now? Digital Prints!

Digital Prints add a whole new intricate dimension that fabrics were unable to capture in the past. Now, we can literally take a photo of a mesmerizing sunset and have it printed on a scarf, sari, or whatever we want! This new trend allows prints to be crisper and more complex.

The stars have embraced this trend too. Carrie Underwood wore a digitally printed dress of pink poppies to the Golden Globes; Cat Deely, the host of So You Think You Can Dance wore a digitally printed dress that drew in the eye because of its bold pattern; and Keira Knightley was seen rocking a floor length digitally printed gown at the Olivier Awards. 

If you were at our Masquerade Fashion Show in October, you saw the beginning of our obsession. We absolutely love this story of printed pants, tunics, and dresses!

*The models left to right are Sirisha Reddy with the Clutts Agency, Pallavi Hirani, Prianna Staley, Christina Williams, and Lisa Joshi
*Photography done by Milind Kothare